Following their  2023 Style and Colour Trophy, L’Oréal Professionnel invited again Samy LaCrapule to be the jury of the new SCT 2024 contest, as well as creating the key visual of it.
To celebrate it, we created alongside of Charlie LeMindu the images of the tournament, on the theme of Utopia: a beautiful avatar with voluminous and modern hair.
The idea is the same as 2023: challenge the conventions and redefine what's possible in the world of hair.

TEAM — LACRAPULE STUDIO
TALENT — SAMY LACRAPULE 
AGENCY — OKCESTCOOL 
CGI TEAM — VALMONT, MAÊLAN AND GREG

Following their  2023 Style and Colour Trophy, L’Oréal Professionnel invited again Samy LaCrapule to be the jury of the new SCT 2024 contest, as well as creating the key visual of it.
To celebrate it, we created alongside of Charlie LeMindu the images of the tournament, on the theme of Utopia: a beautiful avatar with voluminous and modern hair.
The idea is the same as 2023: challenge the conventions and redefine what's possible in the world of hair.

TEAM — LACRAPULE STUDIO
TALENT — SAMY LACRAPULE 
AGENCY — OKCESTCOOL 
CGI TEAM — VALMONT, MAÊLAN AND GREG