For its SS21 campaign, Boohoo Man decided to mix technologies: between live action and CGI.
We were commissioned to direct the post-production of the campaign, and we created a series of videos and stills, including real model and digital environments.

POST-PRODUCTION — LACRAPULE STUDIO
 CGI LEAD ARTIST — SAMY LACRAPULE 
DIRECTION — GOMEZ  CREATIVE DIRECTION — CLEVELAND CAMPBELL
CGI TEAM  — KYLAN LUGINBÜHL & LUCAS LATIL

Boohoo Man: HACK FRIDAY

Boohoo Man decided to go completely digital for its Black Friday campaign.
They contacted me to direct the campaign, as well as the whole CGI production. Through the story of a heroic hacker, we were able to develop a neo-futuristic aesthetic.

 DIRECTION — SAMY LACRAPULE  CGI PRODUCTION — LACRAPULE STUDIO
CREATIVE DIRECTION — CLEVELAND CAMPBELL  SCAN STUDIO — EFFIGY 3D
CGI TEAM — VALENTIN PONS  SOUND DESIGN — PRODBY143