To promote their last shoe in Asia, Asics China asked us to create a full CGI video, including a unique avatar, 3D worlds and full animations.
The idea was to capture the warm, mysterious sands of the desert, as well as the freshness of a city fully invaded by nature.

PRODUCED BY — LACRAPULE STUDIO
DIRECTION — SAMY LACRAPULE  AGENCY — OUTPUT
3D TEAM — VALENTIN, MAELYS, XAVIER AND JIN
IN COLLABORATION WITH — F&MF STUDIO