For their 2023 Style and Colour Trophy, L’Oréal Professionnel invited Samy LaCrapule to be the jury of the contest, as well as creating the key visual of it,
To celebrate it, we created alongside of Charlie LeMindu the images of the tournament, on the theme of Meta-morphosis: a beautiful avatar with sensational hairs.
The idea is to challenge the conventions and redefine what's possible in the world of hair.

TEAM — LACRAPULE STUDIO
TALENT — SAMY LACRAPULE 
AGENCY — OKCESTCOOL  PRODUCED BY — KHAIA
CGI TEAM — VALMONT AND TIMOTHÉE